Posemap

Gallery app

ROLE

Research, Ideation, Visuals, Prototyping, Design thinking

TIMELINE

3 months

COMPANY

47 Billion

Problem

It is difficult to manage and organize multiple pictures which leads to ineffective use of cloud storage.

Solution

I have designed an app that incorporates visual search capabilities to assist users in quickly locating and organizing similar images. By leveraging this feature, individuals can efficiently delete and arrange their pictures, optimizing their utilization of cloud storage space.

Research

SECONDARY RESEARCH

Following Findings are Based on Mendel Broekhuijsen , Elise van den Hoven & Panos Markopoulos (2017). Despite their intentions to get organized , on most occasions people lack the time and motivation to properly curate their personal photo collections. Existing studies emphasize that ‘work needs to be done’ when it comes to organizing photos, thus illustrating the understanding that curation is considered unsatisfying work, despite the promise of a well-organized collection.

Around

65%

People Prefer to have their photos organised

Around

76%

People Prefer to rely on the AI ML to organise

SURVEY

100 people were surveyed by the client. 54% of people do not use the default photo browser. 37% of people organize pictures Monthly.

Participants were also asked what their motivation to organize pictures. These were the common reasons.

Effectively usage of cloud storage
Easy to find pictures later
Keep track of memories
Get rid of old pictures

Proto Personas

BIO

Emily is a college student. She studies psychology.

AGE

FRUSTRATIONS

Difficult to sort so many pictures
Almost out of storage
Multiple Irrelevant picture

GOALS

QUALITIES

Clean storage
Recall memory

Spontaneous
Impatient
Hard Working
creative

HOBBIES

Cooking
Exercising

APPS USED

Instagram
Facebook

BIO

Oscar is a software engineer. He owns cats. He loves to take pictures of them and posts them on social media. His page has 100k followers on Instagram.

FRUSTRATIONS

Frustrated when trying to arrange multiple pictures

GOALS

AGE

Easily and quickly arrange Multiple pictures
Share pictures with friends and family

QUALITIES

Lazy
Busy
Tech savvy

HOBBIES

Walking
Working out

SIZE

Instagram
reddit

Competitor Analysis

Google Photos

Apple Photos

Slidebox

STRENGTHS

Pictures taken in same places is automatically Grouped together.
Recognizes people and groups them together.
Face of people can be named.
Visual search works even on untagged, unlabeled photos; for example, "cat" or "food" or "beach".
Albums are easy to create.
Recently deleted images can be recovered easily.
2 clicks to add a picture to an album
Create shared album
Automatically Share picture based on selected face
Share picture on chat

WEAKNESS

Albums made on the app are not linked to default photo viewer app.
There is no search option while adding pictures to folders.

MONETIZATION

Cloud storage

STRENGTHS

Pictures taken in same places is automatically Grouped together.
Recognizes people and groups them together.
Face of people can be named.
Visual search works on untagged, unlabeled photos.
Album categorization based on media types like videos, screenshots and animated.
Hidden Albums are good for privacy.
Recently deleted images can be recovered easily.
For you page contains memories with music.
Share photos to other apps

WEAKNESS

There is no search option while adding pictures to folders.
4 clicks to add a picture to an album

MONETIZATION

Cloud storage

STRENGTHS

Easy to review pictures and delete individually.
Slide down to add a picture to favorite.
Undo option is good feature.
Easy to manually organizing the photos into albums.
Interactive way to organize albums.
Directly makes changes in the default photo app.
Add password to Albums for security.

WEAKNESS

Poor tutorial to understand the features.
Option to delete/ add multiple images is not very easy to find.
Time taking process to add individual images.

MONETIZATION

Subscription

I researched major competitors in the market. Google photos and apple photos hold major section of the market. Their features like keyword based search is a key feature.

Customer journey map

Final findings

High-resolution photos can consume a significant amount of storage space, and photo applications need to manage this efficiently. Poor optimization or inadequate memory management can lead to excessive memory usage or storage-related errors. Cloud storage sales hold tremendous potential. We also need to give users tools to effectively use the cloud space.

Ideation

Users spend most of time sharing, editing and browsing pictures. The quantity of total pictures have increased due to boom of smartphones. The users find it difficult to find pictures. It is difficult to look for a specific pictures among 1000s of pictures. Features like keyword based search is really helps users to find a specific picture with more ease. Users are in general unmotivated to create albums because it is time consuming task. Photos should be automatically organised using AI and should help user search pictures when they are trying to make an album.

These are the opportunities that were identified.

Suggest similar photos while selecting photos for album
Easier way to organize
Easier way to delete irrevelent pictures

Information Architecture

Style guide

Low fidelity wireframes

Hi Fidelity

THEME

To emphasize the pictures, a minimal theme was selected. Purple was chosen as primary color because it represents cheerfulness and playfulness.

PHOTOS

All pictures are arranged in chronological order.

SELECTING PICTURES

When the users selects the picture then delete, share and add to albums option appears. When the user slides across the screen from left to right then similar pictures are shown identified by the AI.

SINGLE PICTURE VIEW

When a single picture is selected then albums are shown below. They can drag the picture down to add to the album or click on the album. Replies which were made on pictures are shown when chat button is selected. Comments are important part of today's interaction.

SINGLE PICTURE VIEW

They can drag the picture up to delete it.

ALBUMS

Album screens show album created by the AI and the users. When they select an album they can easily add a user.

Users can request for images then the AI shows picture of that person to the user they are requesting to.

Usability test

Participants will be asked to complete set of tasks. Their interaction will be observed and evaluated. Survey will be conducted to understand user goals and how satisfied they are with the product.

The following were the findings of the test.

Some users choose tapping on buttons like delete rather than using the gestures.
Users must be given a clear tutorial for them to understand the new gestures.
Gestures are easily learnable if repeated

Impact

This project was positively received by the client. We were able to design a user-friendly and efficient solution to the challenges of organizing and searching through a vast number of images.

Learning

The insights gained from this project have further reinforced the importance of user-centric design and leveraging AI technologies to create impactful and user-friendly applications. It also helped me understand how to deal with clients.