Instagram

ROLE

Research, Ideation, Visuals, Prototyping, design thinking

TIMELINE

2 Weeks

This was a speculative project.

Problem

Instagram stories are an exciting way to promote yourself and your brand. Stickers are the cherry on the top for the stories. Adding stickers to stories makes it more attractive but it can be difficult to arrange multiple stickers. Many times users by mistake click on the elements which makes it come forward. This issue makes it difficult to arrange the stickers.

Solution

Tapping on the sticker reveals more editing options like changing the layer, locking the sticker, and adding animation. When we drag the sticker, the sticker won’t come to the front instead will move in the same layer.

Research

Around

72.4%

People find it difficult to arrange emoji

SURVEY

A survey was conducted with 57 people. I found participants on Facebook aged 16 - 35. 72.4 % of the participants find it difficult to arrange the emojis. 80% of the participants struggle to add emojis to the story. 72.2 % of the participants find it hard to change/ add music to the story. The majority of the user use it for fun and to express their thoughts and things they like.

INTERVIEW

2 students were interviewed. They find it difficult to use many stickers. While adding music to the story, they mostly search for the song they already know. They go for songs that go with the theme of the story.

Personas

BIO

He is a small business owner. He sells T shirts merch on Instagram. He manages his account himself.

FRUSTRATIONS

Editing pictures is troublesome
Low engagement in stories

NEEDS

AGE

Easy and aesthetic stories to attract more people

GOALS

QUALITIES

Perfectionist
Hard Working
creative

Promote his business
Get more followers and buyers
Grow his business

HOBBIES

FOLLOWERS

5000

Gym
Playing games

BIO

She is a college student who uses Instagram for fun. She is studying psychology.

FRUSTRATIONS

Editing pictures is troublesome
Difficult to use many stickers
Doesn't find music easily

NEEDS

AGE

Easy and quick way to make story

QUALITIES

GOALS

Spontaneous
Artistic

Share her thoughts

FOLLOWERS

570

HOBBIES

Studying at library
Partying with friends

Competitor Analysis

STRENGTHS

Undo option
Many color shades available for the marker
Sticker lines can be easy made
Customer sticker
Stickers are well organised

WEAKNESS

Cannot change the layer of the sticker

STRENGTHS

Undo option

WEAKNESS

No font styles
Cannot change the layer of the sticker
Cannot add music
Cannot add multiple pictures
Cannot edit pictures

Snapchat, WhatsApp, and Facebook are apps that have story features. Stories on Facebook are the same as on Instagram. In Snapchat and WhatsApp the sticker stayed in the same layer which makes it easy to arrange but the user cannot change the layer afterwards. Both of them also have undo option which is a very convenient feature. I also researched other editing apps which people use to create stories such as PicsArt, Photoshop, Canva, VSCO, Lightroom, Mobile Presets, Unfold, etc. All of them had many font styles, color options, and picture editing features.

Ideation

According to the survey, 61.1 % were discontent with the font options available on Instagram. There are currently 9 font styles available. I initially worked on having more font style but users want to make stories quickly. Some of the users also use other editing apps like canva to make the visuals for the Instagram stories. These editing apps have many font styles available. There is no reason to compete with them. Users want to create stories quickly and having lots of options will confuse them.

Many users struggle with arranging the sticker. The main issue is when a user clicks on an emoji, it comes forward. If there are multiple stickers. They can mistakenly click on the sticker even when they don’t wish to.