Hubo

Webpage Redesign

ROLE

Wireframing

TIMELINE

2 Weeks

COMPANY

DEPT

Objective

I created mid-fidelity wireframes for the homepage, category page, and payment flow to improve product discovery and guide users toward the right materials and inspiration for their DIY projects, while showcasing support from Hubo experts.

Hubo empowers people to confidently complete DIY projects by helping them easily find the right materials, tools, and guidance.

Designed to enhance the efficiency of SuperAdmins and internal departments

The main page focuses on helping users find the right products by asking what they want to build. Additionally, different categories are designed to better organize items and make product discovery easier.

This redesign simplifies the shopping journey by using a clean, card-based layout that prioritizes key product specs and visual clarity. By integrating expert advice into the feed, the interface guides DIY users through technical choices.

The redesign features a streamlined multi-step checkout with a clear progress tracker to reduce user friction and abandonment. By simplifying data entry and providing a transparent order summary, it ensures a fast, trustworthy payment experience.