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ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
TEAM
UX designers,visual designer, PM
ZEITLEISTE
2 Wochen
ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
COMPANY
DEPT
DIY projects are often intimidating for beginners.
ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
Users
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
Market research
ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
ROLLE
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
Forschung, Ideenfindung, Visuals, Prototyping, Design Thinking
Design
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We focused on showcasing the full range of Hubo’s products and services, positioning it as a friendly expert that guides novices step by step through their projects.
Meanwhile, the navigation supports efficiency, helping experienced users complete tasks faster and more intuitively.
Hubo empowers people to confidently complete DIY projects by helping them easily find the right materials, tools, and guidance.
ROLLE
The main page focuses on helping users find the right products by asking what they want to build. Additionally, different categories are designed to better organize items and make product discovery easier.
This redesign simplifies the shopping journey by using a clean, card-based layout that prioritizes key product specs and visual clarity. By integrating expert advice into the feed, the interface guides DIY users through technical choices.
ROLLE
The redesign features a streamlined multi-step checkout with a clear progress tracker to reduce user friction and abandonment. By simplifying data entry and providing a transparent order summary, it ensures a fast, trustworthy payment experience.
ROLLE
We streamlined the discovery process so users can identify their project needs in seconds. By integrating expert advice throughout the journey, we transformed the platform from a standard store into a trusted partner for every DIY builder.